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	<title>clay loveless &#187; branding</title>
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		<title>The perfect Web 2.0 company name</title>
		<link>http://claylo.com/the-perfect-web-20-company-name</link>
		<comments>http://claylo.com/the-perfect-web-20-company-name#comments</comments>
		<pubDate>Mon, 03 Apr 2006 21:03:44 +0000</pubDate>
		<dc:creator>@claylo</dc:creator>
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		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://claylo.com/2006/04/03/the-perfect-web-20-company-name/</guid>
		<description><![CDATA[In looking at 1000tags, 360yahoo, 301url, 180news, 43deals, 43folders, 43places, 43things, 37signals, 30boxes, 30daytags, 30gigs, 24eyes, 24sevenoffice, 23hq, 16bugs, 9rules, 8by1, 4shared, 3bubbles, there are some real opportunities for a new startup being overlooked.
What to do, what to do? Well ...
First of all, shoot for the teens. Not teens as in MySpace teens; just look [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fclaylo.com%2Fthe-perfect-web-20-company-name"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fclaylo.com%2Fthe-perfect-web-20-company-name" height="61" width="51" /></a></div><p>In looking at <a href="http://1000tags.com/">1000tags</a>, <a href="http://360.yahoo.com/">360yahoo</a>, <a href="http://www.301url.com/">301url</a>, <a href="http://www.180n.com/">180news</a>, <a href="http://www.43deals.com/">43deals</a>, <a href="http://www.43folders.com/">43folders</a>, <a href="http://www.43places.com/">43places</a>, <a href="http://www.43things.com/">43things</a>, <a href="http://37signals.com/">37signals</a>, <a href="http://www.30boxes.com/">30boxes</a>, <a href="http://www.30daytags.com/">30daytags</a>, <a href="http://www.30gigs.com/">30gigs</a>, <a href="http://www.24eyes.com/">24eyes</a>, <a href="http://www.24sevenoffice.com/">24sevenoffice</a>, <a href="http://www.23hq.com/">23hq</a>, <a href="http://16Bugs.com/">16bugs</a>, <a href="http://9rules.com/">9rules</a>, <a href="http://www.8by1.com/">8by1</a>, <a href="http://4shared.com/">4shared</a>, <a href="http://www.3bubbles.com/">3bubbles</a>, there are some real opportunities for a new startup being overlooked.</p>
<p>What to do, what to do? Well ...</p>
<p>First of all, shoot for the teens. Not teens as in MySpace teens; just look how crowded it is in the 40s, 30s and single-digit company space. 16Bugs just launched today, so there's plenty of room left there.</p>
<p>Second, astounding as it may seem, these companies are all using ".com" domains. I know, I couldn't believe it either. So there's plenty of opportunity to differentiate with a name that's a play on integrating the TLD extension into the company name itself.</p>
<p>Finally, again with the exception of 16Bugs, there is zero representation of the animal kingdom. (<a href="http://www.zillow.com/">Zillow</a> is worth mentioning here, since they represent the animal kingdom as shown on the Z page of <a href="http://www.seussville.com/">Dr. Seuss's ABC: An Amazing Alphabet Book!</a> ... but alas, no numbers in their name, so they don't really count.)</p>
<p>So in the spirit of sharing that drives Web 2.0, I offer this name for the taking: <strong>19em.us</strong></p>
<p>Not only does it include the correct plural spelling of emu, but an emu graces the cover of <a href="http://www.oreilly.com/catalog/lperltk/colophon.html">Learning Perl/Tk</a>, a language combo that does not yet have an overhyped framework associated with it. We're talking about double-golden opportunity here.</p>
<p>Finally, it picks up some prime real estate in the teens. Who wouldn't want to be nestled into the love sandwich of 37signals on top, and 9rules on the bottom?</p>
<p>The only restriction I place on my contribution of this kick-ass company name to the community is a 5% equity stake so that when you flip it, I'll get my piece of the action. Thanks to the <a href="http://www.web20generator.com">Web 2.0 Generator</a>, all we need now is a product. (And hey, given that the emu is a flightless bird, there's nothing saying that 19em.us can't be a productless company! We'd be in good company there.)</p>
<p>Well, there you go. The domain's available--run, don't walk!</p>
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